THIS IS NOT A POT-DE-VIN
IT'S A CIDER

CECI N'EST PAS UN POT-DE-VIN
C'EST UN CIDRE

CECI N'EST PAS UN POT-DE-VIN
C'EST UN CIDRE

CLIENT

STUDIO MILES

SERVICES

VISUAL IDENTITY
ILLUSTRATIONS
PACKAGING

CHALLENGE

Each year, to thank our customers for their trust over the past year, we create a new and unique surprise for them. This is a golden opportunity for our team to fully unleash their creativity in a project without constraints. However, few customers are forced to refuse our little attention, for fear of bribes. Finding this situation a little crazy, we seized this occasion to make it the genesis of this project.

Each year, to thank our customers for their trust over the past year, we create a new and unique surprise for them. This is a golden opportunity for our team to fully unleash their creativity in a project without constraints. However, few customers are forced to refuse our little attention, for fear of bribes. Finding this situation a little crazy, we seized this occasion to make it the genesis of this project.

Each year, to thank our customers for their trust over the past year, we create a new and unique surprise for them. This is a golden opportunity for our team to fully unleash their creativity in a project without constraints. However, few customers are forced to refuse our little attention, for fear of bribes. Finding this situation a little crazy, we seized this occasion to make it the genesis of this project.

Each year, to thank our customers for their trust over the past year, we create a new and unique surprise for them. This is a golden opportunity for our team to fully unleash their creativity in a project without constraints. However, few customers are forced to refuse our little attention, for fear of bribes. Finding this situation a little crazy, we seized this occasion to make it the genesis of this project.

Each year, to thank our customers for their trust over the past year, we create a new and unique surprise for them. This is a golden opportunity for our team to fully unleash their creativity in a project without constraints. However, few customers are forced to refuse our little attention, for fear of bribes. Finding this situation a little crazy, we seized this occasion to make it the genesis of this project.


SOLUTION

In collaboration with the Equinoxe Cider Farm, we avoided this situation in a humorous way by developing the complete packaging of three bottles of cider. In truth, this is not a bribe (pot-de-vin in french), it’s a cider. With certain nods to the stereotypes of shenanigans and bribes, we have developed a series of bottles that are both kitsch, with Italian / western spaghetti inspirations, while having a modern and current touch. Every little detail has been thought out with a view to solidifying the message and the visual universe with the intention of pushing the concept to its maximum.

Art Direction and Graphic Design: Studio Miles
Set Design: Camarade           
Photography: Kevin Mackinnon           
MUA: Ariane Paquin           
Model: Gertrud from Agence Lasuite

In collaboration with the Equinoxe Cider Farm, we avoided this situation in a humorous way by developing the complete packaging of three bottles of cider. In truth, this is not a bribe (pot-de-vin in french), it’s a cider. With certain nods to the stereotypes of shenanigans and bribes, we have developed a series of bottles that are both kitsch, with Italian / western spaghetti inspirations, while having a modern and current touch. Every little detail has been thought out with a view to solidifying the message and the visual universe with the intention of pushing the concept to its maximum.

Art Direction and Graphic Design: Studio Miles
Set Design: Camarade           
Photography: Kevin Mackinnon           
MUA: Ariane Paquin           
Model: Gertrud from Agence Lasuite

In collaboration with the Equinoxe Cider Farm, we avoided this situation in a humorous way by developing the complete packaging of three bottles of cider. In truth, this is not a bribe (pot-de-vin in french), it’s a cider. With certain nods to the stereotypes of shenanigans and bribes, we have developed a series of bottles that are both kitsch, with Italian / western spaghetti inspirations, while having a modern and current touch. Every little detail has been thought out with a view to solidifying the message and the visual universe with the intention of pushing the concept to its maximum.

Art Direction and Graphic Design: Studio Miles
Set Design: Camarade           
Photography: Kevin Mackinnon           
MUA: Ariane Paquin           
Model: Gertrud from Agence Lasuite

In collaboration with the Equinoxe Cider Farm, we avoided this situation in a humorous way by developing the complete packaging of three bottles of cider. In truth, this is not a bribe (pot-de-vin in french), it’s a cider. With certain nods to the stereotypes of shenanigans and bribes, we have developed a series of bottles that are both kitsch, with Italian / western spaghetti inspirations, while having a modern and current touch. Every little detail has been thought out with a view to solidifying the message and the visual universe with the intention of pushing the concept to its maximum.

Art Direction and Graphic Design: Studio Miles
Set Design: Camarade           
Photography: Kevin Mackinnon           
MUA: Ariane Paquin           
Model: Gertrud from Agence Lasuite

In collaboration with the Equinoxe Cider Farm, we avoided this situation in a humorous way by developing the complete packaging of three bottles of cider. In truth, this is not a bribe (pot-de-vin in french), it’s a cider. With certain nods to the stereotypes of shenanigans and bribes, we have developed a series of bottles that are both kitsch, with Italian / western spaghetti inspirations, while having a modern and current touch. Every little detail has been thought out with a view to solidifying the message and the visual universe with the intention of pushing the concept to its maximum.

Art Direction and Graphic Design: Studio Miles
Set Design: Camarade           
Photography: Kevin Mackinnon           
MUA: Ariane Paquin           
Model: Gertrud from Agence Lasuite

BOUTEILLES_GIF
VALISE_2
POT_DE_VIN
DESSOUS_DE_TABLE
NAPPE_JAUNE
VERSAGE_DE_CIDRE
DECHIQUETEUSE_GIF
CHEQUE_2
TABLE_CREVETTE
CHUUUUUUT

(819) 481-1246

(819) 481-1246

(819) 481-1246

(819) 481-1246

85, RUE ALBERT #201
SHERBROOKE (QUÉBEC)  J1H 1N1

85, RUE ALBERT #201
SHERBROOKE (QUÉBEC)  J1H 1N1

85, RUE ALBERT #201
SHERBROOKE (QUÉBEC)  J1H 1N1

85, RUE ALBERT #201
SHERBROOKE (QUÉBEC)  J1H 1N1

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