— Turning complex challenges into simple solutions

Client 
Synergie Canada

Services
Strategy
Visual identity
Graphic line
Brand guide
Copywriting
Art direction
Visual curation
Graphic variations
Web design (UI/UX)
Motion design

Challenge

Synergie is a multi-level logistics company offering complete solutions, from negotiation to transport distribution. In order to reach new markets, the company has mandated us to think globally about their new identity in order to solidify the bases and anchor their positioning.


Solution

For the development of the brand image, it was essential to set up a daring visual universe, while establishing itself judiciously in their field of activity, which is intended to be a little more conservative. Synergie aims to be a company that attaches great importance to a human approach. The brand must therefore bring out this value in its way of communicating. This is why several editorial sentences and slogans have been integrated into the brand platform in order to rally the troops around the same value: 1 + 1 = 3. This is the genesis of this visual identity: bringing together several elements to form an even more solid and efficient whole.

MARKETING DIRECTOR - CHARLES SPINA
BRAND VIDEO DIRECTOR - LC PILON
WEB DEVELOPMENT - LIMA CHARLIE

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85, Albert Street #201
Sherbrooke (Quebec)  J1H 1N1

85, Albert Street #201
Sherbrooke (Quebec)  J1H 1N1

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Behance and Linkedin

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