THE SOUL OF THE DESERT
IN A BOTTLE OF OIL

CHALLENGE

Zora is all about heritage and passion. Founded by a young Quebec entrepreneur who has Algerian roots, this brand pays tribute to a culinary tradition passed down with love. Inspired by Zora, his grandmother, this project symbolizes the values of family, authenticity and generosity. The challenge was to develop a brand image where terroir combines with human hands to create an exceptional product. But how do you capture the essence of North Africa in a bottle of olive oil, and share a fragment of this continent with Quebec?

SOLUTION

This oil is the result of handcrafted expertise, produced from sun-kissed olives grown in the arid lands of North Africa. The brand's core values come from a series of contrasts: heat and cold, softness and intensity, perfection and craftsmanship, and so on. We designed them around bright, dynamic desert-inspired colours, mixed with cooler, quieter shades. The singular logo took shape directly in oil, used as ink to create a unique typography with a fluid, organic character. Seen from the sky, the olive groves form an infinite number of dotted lines used to create a heterogeneous texture that adds depth to the flat colours. Lastly, taking inspiration from the mirage that appears on the horizon on the hottest days, we've managed to capture the soul of the desert in a bottle of oil.