SUPPORT A SUSTAINABLE
BRAND EVOLUTION

CHALLENGE

The Quebec company Woodstock et cie was born from a desire to build aesthetic, timeless and environmentally friendly furniture. Each piece is made with great attention to detail and manufacturing quality. Noting the increase in popularity of their products, they contacted us to modernize their visual identity to better convey their fundamental values through their image. This approach focuses on reinforcing the perception of maturity of the brand and supporting the expansion of their ambitions.

SOLUTION

Within this company, where kindness and harmony with nature are essential, we have implemented a peaceful brand platform whose essence is reminiscent of solid wood, while retaining the distinctive elements of their brand identity. Each piece of furniture is created to enrich the environment and contribute to the well-being of those who purchase it, without compromising the elegance and timelessness of the design. In this idea, we introduced minimalist typographic and illustrative details and an organic/warm color palette evoking the tranquility of a green forest.