— A tribute to the past, the present and the future

Client 
Maître Carré 

Services
Naming
Branding
Editorial Design
Web Design

Challenge

In the heart of the Marconi-Alexandra neighborhood, the two Alexandra streets cross paths. On one side, the young Alexandra, Princess of Denmark, nicknamed Alix by her loved ones, and on the other, the more mature Alexandra, Queen of Britain. A tribute to this woman was needed. The name "Queen Alix" seems obvious to us. Located at the intersection of Alexandra Street and Alexandra Avenue, the Queen Alix promises to integrate harmoniously and respectfully into the contrasting landscape of this district. For this new project combining lofts, condos and townhouses, real estate developer Maître Carré has approached us to create a global brand platform that will stand out. The challenge of this project was to design a brand identity that is well positioned in this heterogeneous neighborhood, while drawing inspiration from the community of artists, architects and families who make up atypical neighborhood.


Solution

Inspired by the history of the neighborhood and its artistic effervescence of recent years, the project is a tribute to the past, present and future. The guideline of the visual identity is based on the aspect of "well-kept secret", "hidden place" and "select club". Refined, modern and high-end were key words to define the overall aesthetics of the project. The Scandinavian inspiration is present, both architecturally and graphically to draw a parallel with the essence of the project.

LOGO_FOND_ROSE
IMG_LOGO_PHOTO
_DSC2813
_DSC2759
_DSC2760
_DSC2761
_DSC2767
AffichageSauvage-queenalix-web
queenalix-anim
_DSC2776
QUEEN_ALIX_FLAG-web
MAP
IMG_QUARTIER
bag-web
Alix_Marie-des-neiges-Magnan-2-5-web
Alix_Marie-des-neiges-Magnan-7396-web
queenalix-siteweb-montage

85, Albert Street #201
Sherbrooke (Quebec)  J1H 1N1

85, Albert Street #201
Sherbrooke (Quebec)  J1H 1N1

Follow us on Instagram, Facebook,
Behance and Linkedin

Follow us on Instagram, Facebook, Behance and Linkedin

Follow us on Instagram, FacebookBehance and Linkedin

Follow us on Instagram, Facebook,
Behance and Linkedin

logo-miles-2