— Inspiring adventure and discovery

Client 
Highlight 

Services
Naming
User research
Business model
Branding
UI/UX
Motion design

Client 
Highlight 

Services
Recherche nominale
User research
Business model
Branding
UI/UX
Motion design

Challenge

Highlight is a Swiss tourism start-up. They have the ambition and the desire to create a solution that improves the tourist experience by using data from social networks. In the hyper-competitive mobile marketplace, they had to find a way to capture the attention of users to inspire them in adventure and discovery. They also had to conceptualize a communication platform to test the service as efficiently as possible.


Solution

In close collaboration with the start-up, this work, staggered over several months, allowed the conceptualization of the application's functionalities and configurations, the realization of the prototypes of the application, the creation of the graphic identity and the development of the tools of communications. All this, in order to test the concept several times with potential users. The realization of the brand platform was carried out in an iterative way with the analysis of the user experience guiding the business model.

highlight-logo
highlight_brand_strory
highlight_sketch
highlight_photo_mood
highlight_photo_mood2
2-Concept-final-video-explicatif6
2-Concept-final-video-explicatif7
2-Concept-final-video-explicatif8
2-Concept-final-video-explicatif9
blanc
app-highlight-web
illustration-inscription_v2

85, Albert Street #201
Sherbrooke (Quebec)  J1H 1N1

85, Albert Street #201
Sherbrooke (Quebec)  J1H 1N1

Follow us on Instagram, Facebook,
Behance and Linkedin

Follow us on Instagram, Facebook, Behance and Linkedin

Follow us on Instagram, FacebookBehance and Linkedin

Follow us on Instagram, Facebook,
Behance and Linkedin

logo-miles-2