WHEN THE TERROIR INVITES
ITSELF INTO OUR GLASSES

CHALLENGE

The Équinoxe Cider Farm recently diversified its products by introducing a new range of exclusive spirits, made from ingredients grown on the farm. True to their ambitions, these producers draw on the heritage of traditional methods while integrating current innovations. The creative challenge for this packaging series was to maintain consistency with existing products, while having a distinctive appearance.

SOLUTION

Inspired by the solstice, we have developed a range of packaging that tells a sensory story whose subtle patterns and cutouts create a tactile and visual experience. We played with a light and dark effect, to create a concrete parallel with the solstice. Our thoughts guided us towards the design of an intriguing universe that attracts the eye and reveals the very essence of the product.