— A dialogue between creator and public

Client 
Centre Culturel de l'UdeS 

Services
Branding
Motion Design
Web Design
Editorial Design

Challenge

The Cultural Center of the University of Sherbrooke has the Maurice O'Bready Hall, the fourth largest theater in Quebec. After several years with the same visual identity, their team has mandated us to review the full brand platform. This large-scale project aimed at redefining the brand, evolving and having a unique personality.


Solution

To take the Cultural Center to continue its mission, we have developed a new tailored brand identity. The main guideline of this identity is the game that represents the dialogue between creator and audience. As an evolution of the old logo, a graphic system based on a typographic game has been developed. The mix of the two typographies evokes a mix between more bold and colorful works with creations that are rather poetic and with attention to detail. The curved line symbolizes the connection that the cultural center realizes as a performance hall between artists and the public. In communications, this visual identity is rich in meaning and is easily declinable.

BEFORE_AFTER
AFFICHE
LOGO-ANIM
PATTERN
guide-de-normes
_DSC2967-web
_DSC2966-web
MONTAGE_TSHIRT
_DSC2843-web
_DSC2853-web
humour-chansons
_DSC2913
_DSC2920-web
parterre-balcon
_DSC2865-web
_DSC2899-web
anim-web-centreculturel

85, Albert Street #201
Sherbrooke (Quebec)  J1H 1N1

85, Albert Street #201
Sherbrooke (Quebec)  J1H 1N1

Follow us on Instagram, Facebook,
Behance and Linkedin

Follow us on Instagram, Facebook, Behance and Linkedin

Follow us on Instagram, FacebookBehance and Linkedin

Follow us on Instagram, Facebook,
Behance and Linkedin

logo-miles-2