— Valorize modern architecture rich of heritage

Client
Maître Carré

Services
Branding
Display
Publishing
Sales office
Webdesign
UI/UX
Advertising

Challenge

Maître Carré is a renowned real estate developer in Quebec. This project, located in the heart of Griffintown, combines commercial space, offices and upscale condominiums. The Keegan House (1825), the oldest residence in the neighborhood, is given a second life by reincarnating itself in the entrance hall of the building. For this ambitious project, they approached us to create the graphic identity, the brand platform and the website in order to differentiate themselves in a highly competitive market in Montreal.

Solution

Timeless, high-end and modern were keywords to set the first guidelines for the Brickfields project. The logo chosen refers to the former vocation of the place: a brick factory. Handwriting has been used selectively to recall the heritage of the past. This legacy has been used in the creation of a limited edition of the newspaper "The Brickfields News" as a brochure presenting the project. The website prioritizes simple navigation, attractive images and easy of access to different plans. Brickfields condos were all sold before the construction finished.