CHALLENGE

Oenopole approached us with a clear mandate: to modernize the label of Domaine de Majas and help it stand out in the booming natural wine category. The new identity needed to reflect the authenticity of Agnès and Alain, winemakers in the French Pyrenees, whose expertise carries through the vintages despite nature’s whims. MAJAS is an artisanal organic wine, inclusive and offering exceptional value, so this personality had to be conveyed through a memorable, bold, and deeply human image.

SOLUTION

The selected label pays tribute to the winemakers’ values, the Pyrenean terroir, and the rhythm of the seasons, while infusing a festive and inclusive character. The design celebrates the beauty of imperfection and creates a vibrant, colorful, and playful atmosphere in both the red and white wines. The central typography, raw and hand-drawn, asserts a strong and sensitive personality, reflecting both nature and artisanal craftsmanship. Abstract textures evoke wind, rain, and sun in a play of blur and material, recalling the delicate balance the winemakers maintain each season. The colours, inspired by nature, are soft yet lively, bringing energy and authenticity. The new MAJAS label now has a unique visual signature that surprises and leaves a lasting impression.