THE EVOLUTION OF A BRAND:
BUCKET TAKES ROOT AND REINVENTS ITSELF
ENRACINER LES FONDEMENTS D'UNE NOUVELLE MARQUE
CLIENT
BUCKET
SERVICES
BRANDING
PACKAGING
CHALLENGE
The Bucket family launched their lacto-fermentation business in 2019. Back then, we collaborated to create a friendly brand that echoed the ancestral art of fermentation. Today, after acquiring farmland to grow their own organic vegetables, Bucket has gained maturity but, more importantly, has established itself in the agri-food market. We had the opportunity to refresh their branding to reflect this new chapter, strengthen their market positioning, and unlock new opportunities.
The Bucket family launched their lacto-fermentation business in 2019. Back then, we collaborated to create a friendly brand that echoed the ancestral art of fermentation. Today, after acquiring farmland to grow their own organic vegetables, Bucket has gained maturity but, more importantly, has established itself in the agri-food market. We had the opportunity to refresh their branding to reflect this new chapter, strengthen their market positioning, and unlock new opportunities.
The Bucket family launched their lacto-fermentation business in 2019. Back then, we collaborated to create a friendly brand that echoed the ancestral art of fermentation. Today, after acquiring farmland to grow their own organic vegetables, Bucket has gained maturity but, more importantly, has established itself in the agri-food market. We had the opportunity to refresh their branding to reflect this new chapter, strengthen their market positioning, and unlock new opportunities.
The Bucket family launched their lacto-fermentation business in 2019. Back then, we collaborated to create a friendly brand that echoed the ancestral art of fermentation. Today, after acquiring farmland to grow their own organic vegetables, Bucket has gained maturity but, more importantly, has established itself in the agri-food market. We had the opportunity to refresh their branding to reflect this new chapter, strengthen their market positioning, and unlock new opportunities.
The Bucket family launched their lacto-fermentation business in 2019. Back then, we collaborated to create a friendly brand that echoed the ancestral art of fermentation. Today, after acquiring farmland to grow their own organic vegetables, Bucket has gained maturity but, more importantly, has established itself in the agri-food market. We had the opportunity to refresh their branding to reflect this new chapter, strengthen their market positioning, and unlock new opportunities.
SOLUTION
The goal of this rebrand was to bring a touch of modernity and fun while staying true to the company's core values. The new visual identity captures the idea of a family united by a project where human passion guides every step of the process. Distinctive illustrations and a vibrant colour palette were used to transform the labels, giving them a unique presence in the market. This refreshed visual identity highlights the brand’s authenticity and farming expertise while opening the way for new business growth opportunities.
The goal of this rebrand was to bring a touch of modernity and fun while staying true to the company's core values. The new visual identity captures the idea of a family united by a project where human passion guides every step of the process. Distinctive illustrations and a vibrant colour palette were used to transform the labels, giving them a unique presence in the market. This refreshed visual identity highlights the brand’s authenticity and farming expertise while opening the way for new business growth opportunities.
The goal of this rebrand was to bring a touch of modernity and fun while staying true to the company's core values. The new visual identity captures the idea of a family united by a project where human passion guides every step of the process. Distinctive illustrations and a vibrant colour palette were used to transform the labels, giving them a unique presence in the market. This refreshed visual identity highlights the brand’s authenticity and farming expertise while opening the way for new business growth opportunities.
The goal of this rebrand was to bring a touch of modernity and fun while staying true to the company's core values. The new visual identity captures the idea of a family united by a project where human passion guides every step of the process. Distinctive illustrations and a vibrant colour palette were used to transform the labels, giving them a unique presence in the market. This refreshed visual identity highlights the brand’s authenticity and farming expertise while opening the way for new business growth opportunities.
The goal of this rebrand was to bring a touch of modernity and fun while staying true to the company's core values. The new visual identity captures the idea of a family united by a project where human passion guides every step of the process. Distinctive illustrations and a vibrant colour palette were used to transform the labels, giving them a unique presence in the market. This refreshed visual identity highlights the brand’s authenticity and farming expertise while opening the way for new business growth opportunities.










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