Highlight is a Swiss tourism start-up. They have the ambition and the desire to create a solution that improves the tourist experience by using data from social networks. In the hyper-competitive mobile marketplace, they had to find a way to capture the attention of users to inspire them in adventure and discovery. They also had to conceptualize a communication platform to test the service as efficiently as possible.
In close collaboration with the start-up, this work, staggered over several months, allowed the conceptualization of the application's functionalities and configurations, the realization of the prototypes of the application, the creation of the graphic identity and the development of the tools of communications. All this, in order to test the concept several times with potential users. The realization of the brand platform was carried out in an iterative way with the analysis of the user experience guiding the business model.